Walker Blog

"Everyday Use" by Alice Walker is an emotional and poignant story that revolves around a poor African American family living in rural Georgia. The story is told through the mother's perspective, which allows the reader an inside glimpse at the emotions and complex relationships within the small family. Walker juxtaposes the characters of Maggie and Dee, two sisters, whose lives and attitudes differ immensely. The sister's lives diverge onto very different paths, Maggie staying at home with her mother and Dee going away to school. Walker illustrates the distance, both intellectual and attitudinal, between Maggie and Dee and between Dee and her mother when she writes, "she used to read to us without pity; forcing words, lies, and other folks' habits, whole lives upon us two, sitting trapped and ignorant underneath her voice," here Walker conveys the superior and haughty attitude displayed by Dee, as well as the resentment both the mother and Maggie feel towards her (699). By the end of the reading I found myself sharing the mother and Maggie's loathing for Dee and her self-centered and spoiled ways. And I was pleased to see Maggie and her mother triumph in the end by standing up to Dee and not allowing her to have things her way. To me this demonstrates the strong familial bond between Maggie and her mother, as well as how Dee's selfishness only serves to eventually alienate her from her family.

Works Cited

Walker, Alice. "Everyday Use." Literacies. 2^nd ed. Ed. Terence Brunk et al. New York: Norton, 2000. 697-705.

Coke Blog

The underlying message in this Coke commercial is a very upbeat and optimistic one, that of peace, love, and a global brotherhood. Through this message the Coca-Cola Company attempts to connect the consumption of their product with a world living in "perfect harmony" as a direct result (Coke). Realistically speaking a soft-drink cannot accomplish a challenge as daunting as bringing peace and harmony to the world, which is most certainly not what this commercial was intended to do. Coca-Cola's real intention here is to sell their product through a positive and heart-warming, albeit unrealistic message. Regarding the Coca-Cola Company's advertising ploys that claim peace and global unity result from drinking their soda, author of "The World of The World of Coca-Cola," Ted Friedman states, " In Coca-Cola's utopian internationalism, it is not nature, but to the universal consumption of a commodity--Coke--which ties people together. Its implication is that if every person in the world drank Coke, we would all live in peace and brotherly love" (Friedman). Unfortunately, Coca-Cola does not and cannot accomplish bringing "peace and brotherly love" to the world by selling their soft-drink and it is the very arrogance and implausibility of such an idea that reveals it for what it truly is, a simple advertising gimmick (Friedman). Although Coke falls far short of putting forth a genuine effort to make the world a better place, the commercial's message of a global brotherhood, on its own, is not without merit and significance. If the primary focus of selling Coke were to be taken out of the equation the commercial's positive message could truly be felt. If such were the case the individuals on the hilltop could be viewed as engaging one another in a culturally diverse "global village," acting together peacefully as a "true community," such as Dean Barnlund discusses in "Communication in a Global Village" (Barnlund 48). However, the commercial's potentially positive message of a culturally diverse "true community" is buried beneath the primary goal of a greedy corporate powerhouse; that of selling a product for substantial profit (Barnlund 48).

Works Cited

Barnlund, Dean. "Communication in a Global Village." Literacies. 2^nd
ed. Ed. Terence Brunk et al. New York: Norton, 2000. 47-61.

"Coke." Commercial. You Tube. 11 October 2007 <http://www.youtube.com/watch?v=igl0wMmS0N0>.

Friedman, Ted. EServer.org. October 1992. 10 October 2007 <http://theory.eserver.org/world-of-coca-cola.html>.

“The World of the World of Coca-Cola" and “Our Purpose”

Ted Friedman's essay entitled, "The World of The World of Coca-Cola" attempts to take the reader on a journey through the Coca-Cola Company's The World of Coca-Cola, a tourist attraction, which Friedman describes as "an annotated, museum –like display of advertising memorabilia" (1). Throughout this journey Friedman conveys to the reader that the focus of this Coca-Cola "museum" is on product advertising and manipulating the consumer's perception of Coca-Cola not on the actual Coke product itself (1). Friedman's commentary reveals an air of skepticism regarding Coca-Cola's idealized message of "world unity" through their product and he asserts that The World of Coca-Cola attempts to establish a "utopian internationalist ideology," by implying the drinking of Coke will lead to worldwide harmony (5, 7). At times, Friedman's critique of Coca-Cola and The World of Coca-Cola appear harsh, but at its core his essay is a thought provoking exposition on the potentially dangerous power and influence of corporate America.

Works Cited

Friedman, Ted. EServer.org. October 1992. 10 October 2007 <http://theory.eserver.org/world-of-coca-cola.html>.

When reading "Our Purpose" from Global Village News I was impressed by the site's endeavor to create an optimistic view of mankind. By its own definition Global Village News is attempting to report on "events, activities, achievements, projects and people who represent the highest and best of human endeavor" (Global Village News and Resources). The site's creators point out the potential negative impact of mainstream media and its constant portrayal of "human failure and dysfunction," which they attempt to counter with upbeat and enriching news stories from around the world (Global Village News and Resources). However, Global Village News does not negate the importance of the mainstream media's reporting of current events and problems facing the world today, in fact, they directly acknowledge that such reporting is necessary in our world (Global Village News and Resources). Overall, the main endeavor of Global Village News is to demonstrate to the world their vision of a "new era," that of a harmonious "global village" (Global Village News and Resources).

Works Cited

Global Village News and Resources. gvnr.com. 10 October 2007 <http://www.gvnr.com/>.

Barnlund Blog

Dean Barnlund's "Communication in a Global Village" is a thought provoking and eye-opening exposition on what it means to live and interact with others in a world that is becoming increasingly connected culturally. Barnlund examines the ramifications of a fast paced and globally connected society where individual cultures meet, connect, and inevitably clash with each other. Barnlund conveys the intrinsically difficult nature of communication in such a diverse and interconnected society when he states, "anyone who has truly struggled to comprehend another person—even the closest and most like himself—will appreciate the immensity of the challenge of intercultural communication" (49). Barnlund asserts that many obstacles bar the path to successful "intercultural communication" and he suggests an attitude of "mutual respect and sufficient curiosity" is the only way in which one can surmount such obstacles (49, 61).

Works Cited

Barnlund, Dean. "Communication in a Global Village." Literacies. 2^nd
ed. Ed. Terence Brunk et al. New York: Norton, 2000. 47-61.